Critique of MTV Europe: "Youth Smoking Prevention" Campaign, sponsored by BAT, Philip Morris and Japan Tobacco International

  Link Details for: Critique of MTV Europe: "Youth Smoking Prevention" Campaign, sponsored by BAT, Philip Morris and Japan Tobacco International

Link Title:	Critique of MTV Europe: "Youth Smoking Prevention" Campaign, sponsored by BAT, Philip Morris and Japan Tobacco International
Link URL:	http://www.ash.org.uk/html/advspo/html/mtveurope.html
Link Details:	Independent critique of a tobacco industry advertising campaign on MTV Europe concludes it was a PR gesture intended to have no effect on youth smoking.
Category:	Top : Society : Issues : Health : Tobacco : Advocacy : Pro-Tobacco : Public_Relations : Opposing_Views : Youth_Smoking_Prevention
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